LOGO CONCEPT
Ellipsis is a pause in speech denoted by three dots. Pauses give meaning to speech and the same sentence can be reinterpreted a different way based on the pause. Similarly architecture is language and dialogue between solids and voids. Below is a series of images that walk you through the evolution of the logo from idea to identity. I envisioned creating a minimalist logo that is modular and derived from pure geometry and is a play on the concept of solids and voids which give architecture volume.
