Birthing a Design Practice with Many Voices

It didn’t begin with a business plan.

It began with a feeling.

A quiet realization that the work I wanted to do — the architecture I wanted to practice — wouldn’t quite fit into the molds that already existed. I wasn’t just trying to start a firm. I was trying to build something that could carry more than drawings and deadlines. I wanted to create a design practice that could speak in multiple voices — through space, through story, through objects — and still feel like one clear, resonant truth.

This is how Architecture Speaks Volumes was born.

Listening for a New Kind of Practice

As a trained architect, I’ve spent years learning how to think spatially — how to listen to a site, a material, a brief. But what school never quite teaches you is how to listen to yourself, or how to design a life that feels as intentional as the buildings you create.

I began to sense that I wanted more than project cycles and client calls. I wanted a practice that could carry personal memory, cultural complexity, and emotional resonance. I wanted space to write, to reflect, to share. I wanted a studio where slow design, sensory experience, and story were just as central as structure and form.

That’s where the weaving began — between design thinking, entrepreneurship, and personal storytelling.

Scaling with Intention

Too often, the idea of “scaling” a business is reduced to growth for growth’s sake — more clients, bigger teams, higher fees. But for me, scaling meant deepening, not just expanding.

That’s why I structured Architecture Speaks Volumes as a practice with multiple distinct but connected voices:

• The ASV Atelier: My design studio — where I work on design projects grounded in slowness, care, and material storytelling.

• The ASV Edit: A boutique for designed objects, scarves, and photographs — each item an archive of memory and meaning.

• ASV blogs & Podcasts: A space for memoir, design writing, and reflections — where I can explore the edges of architecture, culture, and emotion.

Each branch is its own channel, but together, they speak to a shared belief: that architecture is not just built — it is felt, remembered, experienced and expressed.

The Need for Multiple Streams — Not Just for Profit

In today’s world, many of us are waking up to the fact that a single stream of income is no longer sustainable — especially for creatives. But I didn’t create The ASV Edit just to diversify revenue. I created it to give form to ideas that couldn’t live inside floor plans.

Sometimes a scarf carries more meaning than a structure. Sometimes a photograph captures more memory than a model. The boutique allows me to share fragments of my design language in tactile, intimate ways. It also invites those who may never commission a building to still be part of this story — to wear, hold, or gift a piece of the practice.

In this way, income and impact become intertwined. Not in a transactional sense, but in a meaningful exchange of value and vision.

Building a Community that Listens

The real reason I built ASV in this way — across multiple modes — is because I didn’t want to simply launch a brand. I wanted to build a community.

A community of thinkers, feelers, makers, and quiet rebels. People who believe that the built environment is never neutral. People who notice the curve of a stair, the softness of a wall, the stillness in a courtyard. People who understand that architecture is never just structure — it is memory, language, and care.

I write for them. I design for them. I edit for them.

And I share my stories — including the difficult ones — because I believe that vulnerability is part of architecture too. We build from who we are.

In Closing: Architecture Speaks Volumes

What does it mean to birth a design practice in this moment?

For me, it means resisting narrow definitions. It means allowing architecture to speak through drawings, yes — but also through short film, curated objects, essays, poems, materiality, vision and small moments of shared wonder. It means embracing the many voices that live inside me — the architect, the writer, the daughter, the wife,the witness — and letting them all have a place in the room.

Because I still believe that architecture speaks.

And if we listen carefully enough,

it speaks volumes.

WHY ‘ARCHITECTURE SPEAKS VOLUMES’?

Some buildings whisper. Some shout.

But the ones that matter—speak volumes.

Architecture Speaks Volumes was born from that idea: that spatial design isn’t just about structures or style—it’s about memory, movement, silence, and story. It’s about how space makes us feel, what it helps us remember, and what it says about who we are.

This is my corner on the www to speak that language with purpose.

A Voice Through Design

I’ve spent almost two decades immersed in architecture—drawing, building, teaching, wandering. I’ve walked streets emptied by earthquakes, sat under trees older than empires, stood still in rooms where light alone told the story. These moments have shaped how I see space, and why I believe it’s never just background. Its presence.

After years of holding this vision quietly, I launched Architecture Speaks Volumes LLC DBA Design Speaks Volumes to give it form. This is more than a design studio—it’s a way of thinking, a way of creating, and a way of connecting.

What Lives Here

ASV is made of many parts, each with its own voice:

• Design Speaks Volumes : A creative services wing of Architecture Speaks Volumes LLC that is dedicated to thoughtful, intentional design projects.

• The ASV Vlogs | Where is Janice? : Visual stories about travel, design, space, and creative process.

• The ASV Edit: A boutique featuring scarves, photographs, and curated objects.

• The ASV Blog: This space—a place for ideas, reflections, and untold stories.

• The Book: A memoir in progress, shaped by my time in Japan during the 2011 earthquake and tsunami.

Together, these threads form a practice that values design as storytelling—and storytelling as a kind of design tool.

What to Expect From This Blog

Here, I’ll share thoughts on spatial design, place, and materiality—sometimes poetic, sometimes practical. You might find travel stories. Sketches. Design musings. Reflections on silence, sound, memory, and form. Maybe even fragments from the book I’m writing.

This isn’t just a blog. It’s a journal. A window. A conversation.

Let’s Build This Together

Thank you for being here at the beginning. Whether you’re a fellow creative, a design enthusiast, or someone who just believes that space matters—I’m glad you’ve arrived.

There’s more to come, and I hope you’ll stay a while.

Subscribe, reach out, share a thought. Let’s see where this story leads.

Because when architecture speaks volumes,

it’s not just my voice—it’s ours.

Welcome to ASV.

Janice Ninan

Founder | Creative Director

Architecture Speaks Volumes